Local environmental officers are using Recycle Week 2019 to help boost recycling levels across the Liverpool City Region.
Recycle Week 2019 (taking place from 23rd to 29th September) is the annual celebration of recycling, delivered nationally by Recycle Now. It is now in its 15th year.
The week is being used by Merseyside Recycling & Waste Authority (MRWA) to highlight what options people have when it comes to recycling and managing their household waste.
MRWA will be working with local district councils to help deliver roadshows across the region using the Recycle Right brand. Recycle Right was launched in our region in 2018 to help tackle issues around recycling – namely bagged waste and unwanted materials being put into recycling bins. A website (www.recycleright.org.uk) was launched, alongside new social media platforms, a leaflet for householders and ongoing messages through local television, radio, newspaper and outdoor poster advertising.
Councillor Tony Concepcion, Chairperson of MRWA, said: “We all know that recycling is a big environmental concern at the moment. Recycle Right was launched to help people change their recycling behaviour. Most local residents do the right things at the right time, but with the region’s recycling level at 37.79% there is clearly more we can all do and it’s our job to make sure people have the right information to help them do it.”
Carl Beer, Chief Executive at MRWA, said: “Simply put we want to help people to be clear about the right things to recycle.”
In addition to direct public engagement MRWA will be using their social media platforms to remind people of what they can recycle and where, as well as publishing good news stories about the network of 14 Household Waste Recycling Centres in the area and local community groups who are involved in waste prevention and re-use.
Recycle Right adverts for the current ‘Leave it loose” campaign are running on the local stations Radio City 96.7, City Talk and Greatest Hits Radio and in the Metro newspaper, and Recycle Right posters are up at the four Liverpool city centre rail stations. Leave it loose is encouraging people to put recyclable materials loose into their recycling bins and to not bag them up.
Notes for editors
1. MRWA operates (via a contract with Veolia) 14 Household Waste Recycling Centres (HWRC’s) for householders in the Merseyside area wishing to recycle and dispose of their own waste.
2. Merseyside Recycling and Waste Authority is responsible for the disposal of municipal waste on Merseyside. Established in 1986 following the abolition of Merseyside County Council, it is a statutory Authority that works with all the local authorities on Merseyside – Knowsley, Liverpool, Sefton, St Helens and Wirral. MRWA takes a lead in advocating recycling, waste minimisation and safe and effective disposal of waste for Merseyside residents.
Members of the media for more information please contact:
Marketing and Communications Officer
Merseyside Recycling and Waste Authority
Direct Dial: 0151 255 2568
General enquiries: 0151 255 1444